Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO is a marketing tactic focused on increasing your websites visibility in organic (non-paid) search engine results.  The earlier  and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

Optimizing a website may involve editing its content, adding content, using html to both increase its relevance to specific keywords and to remove barriers of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another tactic.

How do I optimize?

  • Backlinks – A link to your site from another site.

Backlinks are very important.  The more you have the better.  The best websites to have links on are sites that end with .edu or .gov.

If you link to a good source it makes your site more trustworthy.  Better content to them means a user will be happy when they bump into your site.

Beware: Never use a site that allows you to put your link on for free.  Google will find you and penalize you.  Google does not allow anyone to pay for links for optimizing purposes.

You can find out how many sites that linking to you at  You can also use this site take a similar site to yours and see who is linking to their site and then try getting a link to your site as well.

  • Keywords – 

It is very important to decide which key words choose. A popular keyword will not give good result.  Food for example is to general.  Long tail keyword is to many words linked together.  While they may be good because they won’t be so popular; they may not be so many people searching for that combination either.

Wherever can put keywords the better.

Where do I put Keywords?

There are meta tags in the html for keywords that should be put in.  There is also a meta tag for author and description (what Google writes on the search results) that should both be used.

When putting keywords in meta tags the earlier words are more important.

Many people put their keywords as the title of their page and as their domain name.

The words inside h1 and h2 tags are more important.  In a image tag the alt= should be a keyword.

Where do I find Keywords?

If you have an account with Google AdWords then you can view keywords in the Google keyword planner (GKP).  They are showing you keywords that you can buy and get the advertisements on the side for those keywords.  You can use those keywords that they are recommending.  You can also type in a similar site to yours and get the keywords they are recommending for that site as well.  is a free tool that gives keywords from search engines. is another site that gets keywords that google suggests. is similar to but it also gives more suggestions because it adds on more letters.

Over optimizing

Over optimizing is big problem.   Google wants natural/organic result and will notice and give you a penalty for it.  They may put you at the end…) So be very careful not to over optimize.


Although we don’t have a search engine optimization offer for you; we are aware of many of the techniques and we try to do what we can when creating our websites.

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